I've never been a huge follower of Jeremy Scott's take on fashion / anti fashion / blatant use of branding and self-promotion - and it's not because I thought for a moment that his style was unoriginal, but more so because I'm simply not the outrageous type who would wear his gear. And then I remembered BOY.
Boy was around in the 80s and I can only presume the brand was partially responsible for Scott's aesthetic. It's so wrong it's right.
TFS
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